The beauty market in the Arab world is one of the markets that has experienced the most growth in the last 5 years.
The perception of beauty in the Middle East is clearly different from the perception we have in the West, which is why the most important brands in the sector have had to adapt to the demands of Arab society.
It is important to note that the rise of social networks, and in particular instagram, has activated the desire of many Arab women to show the whole world the beauty style of the Middle East, in this sense the city of Dubai occupies a special place, every day millions of photos of this wonderful city run through the networks and indeed, they are related to a lifestyle.
In this article we show you the most important influencers in the beauty sector and that will help you, if you belong to the sector, to understand the trends of the Arab market.
Fyza, one of the most important beauty influencers in the Arab world with more than 1.3 million followers on Instagram, has earned a special place on our list.
She is currently an ambassador for different beauty brands such as FashionNova and also has numerous tutorials on Youtube, follow her and you will see which products could have a place in the Arab world.
2. Najla Gun
Najla Gun is unlike any other model, she is undoubtedly one of the most influential people when it comes to lifestyle, make-up and travel in Dubai. She currently has around 85 thousand followers on instagram and is well connected to the country’s royal family.
3. Houda Beauty
Houda Kattan, is one of the most influential people in Dubai. Her personal brand Houda Beauty has proven to be accepted all over the world and that’s no small feat because she currently has over 60 million followers, amazing!
While she is one of the most influential people in the make-up industry in the Arab world, she is also one of the most influential people in the rest of the world.
4. Farah Nadeem
Farah is one of the most local and famous make-up artists in Dubai and has done numerous make-up shows in the centre of the city that have earned her the fame that she has. Her style is distinctly Middle Eastern and represents the empowerment of women in Saudi Arabia through make-up.
Katherina is one of the influencers who embraces travel, lifestyle and make-up in Dubai. She is the founder of her own brand kitmate and is clearly one of the most important make-up artists for local models and artists.