The Middle East is a unique geographic region spread over three continents. It includes some very wealthy oil-producing countries such as Saudi Arabia and the United Arab Emirates, alongside more broadly-based economies like Turkey and Egypt.
The region has a lot of the right ingredients for a successful ecommerce industry. The population is large and youthful, whom 28% are aged between 15 and 29.
Ecommerce sales in Middle East are expected to increase by more than 11% each year. As well It is estimated that 66% of online shoppers in the Middle East have bought from businesses outside their country. That could be a big opportunity for sellers around the world.
In addition to its large and youthful population, the Middle East also has a growing middle class with increasing disposable income. This, combined with the region’s high levels of internet and mobile penetration, has created a favorable environment for the growth of e-commerce.
The online shopping market in the Middle East is expected to reach $69.9 billion by 2024, with a compound annual growth rate of 11.3%. This growth is driven by factors such as the increasing popularity of mobile commerce, the expansion of payment options, and the growing number of cross-border e-commerce transactions.
As the e-commerce industry continues to grow in the Middle East, it presents a huge opportunity for sellers around the world. The region’s high levels of internet and mobile penetration, as well as its large and growing middle class, make it an attractive market for businesses looking to expand their reach. By offering a wide range of products and services, and utilizing the right e-commerce platforms, sellers can tap into this lucrative market and capitalize on its growth.
We are going to divide these markets/platforms into two categories, i.e., the ones that offer to list and the ones that offer holistic e-commerce services (from storage to delivery).
E-Commerce Marketplaces in Middle East Offering Selling Programs
Awok is a leading e-commerce platform in the Middle East, with a strong presence in countries like the UAE and Saudi Arabia. With an annual revenue of over $60 million and a workforce of 700 employees, the website is known for its buzzing marketplace of electronics.
If you are selling electronic gadgets and gear, then becoming a seller on Awok is worth considering. The platform offers a large customer base and a user-friendly interface for sellers. Plus, with its strong reputation in the region, you can expect good exposure for your products.
In addition to electronics, Awok also offers a wide range of other products in categories like home and kitchen, fashion, health and beauty, and more. This means that even if you don’t sell electronics, you can still find a good fit for your products on the platform.
One of the standout features of Awok is its competitive pricing. The platform is known for offering low prices on its products, which can be a major draw for customers. As a seller, this means you will need to be competitive with your prices in order to attract buyers.
In terms of fees, Awok charges a 10% commission on every item sold. This is on the lower end compared to other e-commerce marketplaces, so it can be a cost-effective option for sellers. Additionally, registration is free on the platform, so you can sign up and start selling without any upfront costs.
Overall, if you’re looking to sell your products in the Middle East, then Awok is a platform worth considering. With its large customer base, user-friendly interface, and competitive pricing, it can be a good fit for a wide range of sellers.
2. Lets Tango
Lets Tango is a popular e-commerce platform in the Middle Eastern market. With its extensive listings of products in categories like electronics, sports gear, and fashion, it offers a good opportunity for sellers to reach a large audience.
One of the standout features of Lets Tango is that you don’t need to have a large portfolio to register as a seller on the platform. This makes it a good option for small and medium-sized businesses looking to sell their products online.
In terms of fees, Lets Tango charges a 10% commission on every item sold. This is on the lower end compared to other e-commerce marketplaces, so it can be a cost-effective option for sellers. Additionally, registration is free on the platform, so you can sign up and start selling without any upfront costs.
Another advantage of Lets Tango is its user-friendly interface for sellers. The platform offers easy-to-use tools and features that make it simple to manage your listings, track your sales, and interact with customers. This can be especially useful for small businesses that don’t have a lot of experience with online sales.
Lets Tango is a good option for sellers looking to reach a large audience in the Middle Eastern market. Its extensive product listings, low fees, and user-friendly interface make it a good fit for a wide range of businesses.
is another marketplace that promises you a good exposure in the Middle Eastern E-commerce landscape with its listings. You don’t need to have a big bulky portfolio to register yourself in their seller program.
Lets Tango is primarily known for the shopping of electronic appliances, sports gear, and fashion items. So, there are many niches that you can explore with your products. You don’t need to pay to become a seller on Lets Tang. However, the 10% commission has to be paid on every item sold. The best thing about Lets Tango is its seller-friendly interface
3. Cobone E-Commerce
Cobone is a well-established e-commerce platform in the Middle Eastern market. It has been operating in the region for a longer time than most of its competitors, and offers a wide range of products in categories like auto, beauty, and food.
If you are looking to sell your products in targeted markets within the Middle East, then Cobone is a good platform to consider. The website offers targeted listings, so you can reach the right customers for your products. Additionally, Cobone also offers extended services, such as marketing support and ad copywriting, to help you increase your sales.
In terms of fees, Cobone charges a 15% commission on every item sold. This is on the higher end compared to other e-commerce marketplaces, but the additional services and targeted listings can make it worth the cost. Registration on the platform is free, so you can sign up and start selling without any upfront costs.
One of the standout features of Cobone is its focus on customer service. The platform offers a range of tools and features to help you communicate with customers and resolve any issues that may arise. This can be especially useful for small businesses that don’t have a dedicated customer service team.
Overall, Cobone is a good option for sellers looking to reach a large audience in the Middle Eastern market. Its targeted listings, extended services, and focus on customer service make it a good fit for a wide range of businesses.
E-Commerce Marketplaces Offering Complete Fulfillment Programs
The other route is to register in a complete program where the e-commerce operator will take care of your shipments from storage to packaging to delivery. In the Middle Eastern market, there are two major players offering holistic e-commerce services to small and individual online sellers. This can be especially useful for small and individual online sellers who don’t have the resources to handle their own fulfillment.
4. Amazon (Souq)
Souq is one of the biggest e-commerce players in the Middle Eastern market. The company operates in the region through its acquisition of Souq, the largest e-commerce marketplace in the Middle East at the time.
If you’re looking to make a full-fledged entry into the UAE, Saudi Arabia, or any other Middle Eastern market, then you need to be on Amazon (Souq). The platform offers a large customer base and a range of tools and features to help you manage your listings and track your sales.
One of the standout features of Amazon (Souq) is its Fulfillment program. By working with a reputable Amazon Importer of Record, you can take advantage of the company’s extensive network and have your products imported to the destination ports, delivered to Fulfillment Centers, and listed on the platform using its seller status. This can be especially useful for small businesses that don’t have the resources to handle their own shipping and logistics.
In terms of fees, Amazon (Souq) charges a commission on every item sold. The exact amount will depend on the category of your product and the country you are selling in. Additionally, you will need to pay a subscription fee to use the Fulfillment program.
Amazon (Souq) is a good option for sellers looking to reach a large audience in the Middle Eastern market. Its extensive customer base, range of tools and features, and Fulfillment program make it a good fit for a wide range of businesses.
5. Noon (Noon Marketplace)
Though not as big as Amazon, Noon.com also offers a holistic selling mechanism. Its Seller Lab allows you to benefit from the extensive network of the company, particularly in the UAE, to sell products.